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Updated May 17/24


Sony Alpha A7 IV Body Only - $3199 - in stock
Sony Alpha A7 IV Kit With 28-70mm F3.5-5.6 Lens - $3399 - special order

SONY TRADE-IN PROMO - Trade-In any working digital or film SLR camera body, and get a $300 credit towards the purchase price of the Sony a7 IV body! Offer ends June 27th.


  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Focus Breathing Compensation
  • 5-Axis SteadyShot Image Stabilization
  • Creative Looks and Soft Skin Effect
  • 4K 15p UVC/UAC Streaming via USB Type-C

Find batteries here.

Find lenses here.